A quick review of recent trends in some of the top packaging ideas of the last few years reveals a few notable similarities. One of the major trends is that many projects chose to omit product photography from their packaging, opting instead for flat graphic/handrawn style images or no image at all!
We decided to have a more detailed look at some of the other recent trends from the world of packaging design.
Trend 1: BOLD GEOMETRICS
The use of bold geometrical designs is all about using a vibrant array of colours and bold patterns. Often inspired by the current love of all things vintage and retro many are taking inspiration from retro style prints from the fifties, sixties and seventies.
Trend 2: CLEARLY WHITE
Relying on the product to do the talking, clear packaging branded with opaque white typography in simple classic font lets the consumer see the product.
Trend 3: KRAFT IS KING
As well as being environmentally sustainable, the recent trend for using Kraft paper and card is set to stay and designers seem to have elevated its look beyond the homemade!
Trend 4: THE IMPACT OF CONTRAST
It’s a tried and tested formula – the ultimate attention grabber; black on white or reversed to produce high contrast monochrome packaging.
Giving a warm and friendly feeling, stunning watercolour based illustrations give an air of luxury, quality artisan products.
Trend 6: BLANK CANVAS
Taking it back to basics, a clean white canvas layered with a limited colour palette to provide bold but still colourful designs. The white background makes colours zing!
Trend 7: CURIOUS CARTOONS
All about finding fun in ordinary everyday objects. Bright pastels, quirky cartoons and illustrations can make even the most everyday object bring a smile to your face.