• 23Oct

    marsden packagingWe’ve had a chat with photographer and mother of two, Jenny who runs Jenny Johnson Photography, specialising in children and family portraits from maternity through to teenager!

    She has some unique ideas about photography studio and packaging ideas, and how to brand create. Jenny has a talent for making her camera shy subjects smile on her shoots, and this, coupled with her passion for packaging, has given her a reputation with her clients who are sure to have a smile on their face when their final print package arrives.

    As part of her brand creation, she has designed and produced custom made packages as a way of perfectly presenting the final photographic products. But this is more than just about packaging for Jenny. She also uses this quite simply as an opportunity to say ‘thank you’ to her customers.

    “My customers have let me into their homes and their family and although our shoot time together can be relatively short, I feel like I have really got to know their personalities, and to share some special memories with them. Often, I am told that recieving the final package is a very exciting moment when they receive their beautiful prints and albums to treasure forever”

    In creating her beautiful and unique packaging for her clients, Jenny customises off-the-shelf products: from boxes to bags, she takes apparently ordinary objects, sourced from different suppliers, out of which she manages to create the extraordinary.

    So although the ribbon may come from one supplier, the box from another, Jenny combines the separate elements to create her brand which is both memorable and cohesive. Customised stickers are used to seal envelopes, packaging and bags and all are fully branded with her brand colour palette. As well as her logo, Jenny uses “thank you” motifs to add a personal touch to her packaging.

    “Making your customers happy on the shoot is only the first step” says Jenny “making sure they love the final results turns a first time customer into a loyal returning one. Its funny how a sticker can contribute so much to that!”

    Her advice for other small businesses looking to create their own brand for their is simple? “Grab a glue gun, some permanent adhesive, a pair of scissors, a straight-edge trimmer, a roll of ribbon and get creative.”

  • 23Oct

    A quick review of recent trends in some of the top packaging ideas of the last few years reveals a few notable similarities. One of the major trends is that many projects chose to omit product photography from their packaging, opting instead for flat graphic/handrawn style images or no image at all!
    We decided to have a more detailed look at some of the other recent trends from the world of packaging design.

    Trend 1: BOLD GEOMETRICS

    The use of bold geometrical designs is all about using a vibrant array of colours and bold patterns. Often inspired by the current love of all things vintage and retro many are taking inspiration from retro style prints from the fifties, sixties and seventies.

    Trend 2: CLEARLY WHITE

    Relying on the product to do the talking, clear packaging branded with opaque white typography in simple classic font lets the consumer see the product.

     

    Trend 3: KRAFT IS KING

    As well as being environmentally sustainable, the recent trend for using Kraft paper and card is set to stay and designers seem to have elevated its look beyond the homemade!

     

     

    Trend 4: THE IMPACT OF CONTRAST

    It’s a tried and tested formula – the ultimate attention grabber; black on white or reversed to produce high contrast monochrome packaging.

    Trend 5: WATERCOLOUR WASH

    Giving a warm and friendly feeling, stunning watercolour based illustrations give an air of luxury, quality artisan products.

     

     

    Trend 6: BLANK CANVAS

    Taking it back to basics, a clean white canvas layered with a limited colour palette to provide bold but still colourful designs. The white background makes colours zing!

    Trend 7: CURIOUS CARTOONS

    All about finding fun in ordinary everyday objects. Bright pastels, quirky cartoons and illustrations can make even the most everyday object bring a smile to your face.

  • 23Oct

    Just like fashion and interior design, the world of packaging is influenced by different trends and ever-changing tastes. Consumer habits change all the time which means that brands have to constantly compete and innovate to make their products stand out from the rest, so what are the latest trends in product packaging?

    We’ve seen a very strong trend towards nostalgia and national pride reflected in packaging, largely due to the success of the 2012 London Olympics, a royal wedding and the Golden Jubilee. Traditional, nostalgic packaging designs have become incredibly popular, such as old-fashioned logos, packaging featuring the Union Jack and vintage designs.


    Packaging that’s designed to please is set to be another strong design trend. There are several good examples of this around at the moment and the idea behind a people-pleasing approach is to design packaging that makes our lives easier, whether this is small, conveniently sized packs, easy to open jars or packaging which can control product dosage.

    Personalised packaging is very popular at the moment: think of Coke’s ‘Share a Coke’ advertising campaign which very cleverly featured first names printed on bottle labels. This seems to have been the first in what is likely to be a very long line of similar campaigns, such a recent campaign by Heinz which allowed consumers to order a personalised can of soup as a ‘get well soon’ gift. Yorkshire based www.marsdenpackaging.com say “Thanks to recent innovations in packaging technology, costs will continue to come down and the industry is likely to become more creative in this area.”

    Packaging designed to make products stand out on the shelf has long been the goal for many brands but in an increasingly competitive market, big brands are going further than ever before to achieve this. Brands are using packaging to communicate messages about their products – for example uncluttered packaging made from brown materials indicates focus towards sustainability and the environment even though there is little present in the product itself.

    Whilst the use of technology in packaging is still in its infancy, some recent examples of innovative packaging could be a sign of things to come. Some drinks brands, for example, are now packaged in cans or bottles with interactive features and although they’re not yet in mass production, could be a strong indicator of what we’re likely to see in the future.